Realtracs Brand Guidelines | Logo & Usage Standards
Realtracs Realtracs
Sign In Get Started Now
logo-img
Sign In

Realtracs Brand Guidelines

Showcase your subscription and partnership with Realtracs.

REALTRACS® PROPER LOGO USAGE
WHITE/LIGHT BACKGROUNDS
On light backgrounds, use the existing logo with grey type to ensure that adequate contrast allows for legibility of the brand name.
Download
DARK BACKGROUNDS
On black or dark backgrounds, use the existing logo with white type to ensure that adequate contrast allows for legibility of the brand name.
Download
MID-RANGE BACKGROUNDS
On mid-range backgrounds, use reversed white type for maximum contrast and legibility.
Download
Where to use the Realtracs logo:
  • Company Websites
  • Office signage
  • Printed marketing materials
  • CMA presentations
Additional Guidelines:
  • Do not use our logo to imply an official relationship with Realtracs (such as sponsorship, endorsement, or partnership) unless explicitly authorized.
  • The use of the word “Realtracs” is prohibited in URLS, website addresses, and email addresses unless explicitly authorized.
  • Always use the artwork files as provided.
  • Never recreate the logos or wordmarks.
REALTRACS® PROHIBITED LOGO USAGE
Don't
No adjustments needed
Do not tilt, skew or stretch the logo.
Don't
Own the palette
Do not change the logo’s colors.
Don't
No moving parts
Do not reorganize the logo’s structure.
Don't
Less is more
Do not place the logo on a busy background.
Don't
Stick to the script
Do not change the logo’s font.
Don't
Keep it fresh
Do not use old logos.
About Realtracs

Realtracs powers the connections that drive real estate forward by linking agents and brokers to the people, properties, and insights that matter. Since 1996, it has pushed for a more transparent, efficient marketplace. Today, Realtracs is expanding beyond its Tennessee roots, supporting 19,000+ professionals across six states with nationwide expansion underway.

Through a product-led approach, Realtracs delivers the tools, data, and support agents need to stay competitive and close more deals.

Still have questions?

We’re happy to help. Fill out this short form and you’ll hear from us within 24 business hours.