Data technology is driving transformation across every industry in decision-making, innovation, and customer experience. Most real estate professionals realize that using data to better understand customer needs and preferences is vital to helping clients make informed decisions.
The challenge real estate professionals face is how to put all of the data they’re collecting to work toward that goal. Fortunately, CRS Data’s MLS Tax Suite offers robust tools and features that help users do just that. And, even better, the MLS Tax Suite is available to Realtracs users as part of their monthly subscription via a single sign-on.
CRS Data’s MLS Tax Suite offers a user-friendly way to customize and personalize relevant property data for Realtracs subscribers, from all of Tennessee, plus parts of North Carolina, South Carolina, Georgia, Alabama, and Kentucky. Real estate professionals use the data they collect to tell a story, helping them effectively communicate insights that are easy to understand. Using the data strategically can give real estate professionals a competitive edge and help build trust with their clients.
“There’s so much valuable data in the CRS MLS Tax Suite, and once brokers and agents tap into it, their clients start coming to them for answers instead of searching on their own,” said Bobbi Jo Nugent, Realtracs Director of Customer Happiness.
Make Data More Appealing to Facilitate Client Communication
“Data can be scary, especially for those who don’t consider themselves to be ‘numbers people,’” shared Sara Cooper, executive vice president of the real estate market for CRS Data. “Making data more appealing by showing a simple chart or graphic can provide a near-instant understanding of complicated data sets. MLS Tax Suite offers users multiple ways to compile reports with multiple data sets that are easy to interpret for both real estate professionals and their clients.”
Use Data to Reduce Risk
MLS Tax Suite provides real estate professionals with property data that not only helps determine property location and the age and condition of a property, but also reveals buying and selling trends, pricing models, and customer preferences and behaviors. The right property data helps to reduce unknowns and minimize risk for all parties involved in a potential transaction.
Data Helps Make Informed Decisions
The right data gives real estate professionals and their clients the insights needed to make more informed decisions, faster. For example, with MLS Tax Suite’s map layers, agents are provided visuals that show not only specific property sales history, but also recent sales, plus topography, flood zone data, and acreage amount. This data gives home buyers and sellers the context and the peace of mind they need surrounding a given property, speeding up the decision-making process.
“At CRS Data, we have been providing data to the real estate industry for over 30 years so we understand users’ needs and we provide a number of unique data sets that real estate professionals can choose from to compile a report specific to the needs of their clients,” noted Cooper.
Use Data to Build Trust
At Realtracs, we know helping clients find their dream property can be like looking for a unicorn. In addition to adding them to an email drip campaign that sends them the latest listings in Realtracs, agents can use data to better understand their clients’ needs and desires and cultivate relationships of trust with them.
“Of course, you use Realtracs to find all the properties on the market, but don't forget, ALL properties are for sale for the right price. Try using the CRS MLS Tax Suite to help connect your buyer with the perfect property if they're not finding what they want listed,” Nugent said.
In real estate, both accurate data and people skills go a long way in building trust with home buyers and sellers. While the right property data is essential to the home buying and selling process, it is the presentation of that data – and the human touch behind it – that is critical to closing the deal.
CRS Data MLS Tax Suite is available to all Realtracs users as part of their monthly subscription. No additional fees and all in a single sign-on, saving time and money!