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Realtracs Insights

Exploring where real estate is headed — and the tools that help you get there.

RECENT ARTICLES

Product Improvements Recap: Q4

Product Improvements Recap: Q4

This quarter, we focused on product updates designed to help you work faster, stay organized, and deliver a smoother client experience. From streamlined notifications to a refreshed Contact Details page,...

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Track Your 2025 Success, Measure Your Momentum!

Track Your 2025 Success, Measure Your Momentum!

As the year winds down and award season gears up, there is one thing every agent wants to know: How did I actually perform this year? The Office Analytics tool...

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A New Perspective

A New Perspective

For years I’ve heard how our industry is not set up to support technology innovation. I get it, now. To make progress, software product companies spend tons of money and...

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Deliver More Value—and Build More Trust—with Realtracs Reach

Deliver More Value—and Build More Trust—with Realtracs Reach

When it comes to growing your real estate business, visibility and ease are everything. Reach gives you both—helping you serve clients beyond your local MLS and across state lines, all from the...

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How Brokers Can Win Without Going to War

How Brokers Can Win Without Going to War

Greg Robertson, serial entrepreneur and real estate industry influencer, is known for expressing thoughtful and often controversial opinions on the state of our industry through his writing and podcasting. Realtracs...

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Realtracs Reach Now Available in Memphis, TN

Realtracs Reach Now Available in Memphis, TN

Realtracs is excited to announce the launch of our Reach functionality in Memphis, Tennessee! Realtracs Reach helps real estate professionals connect markets and creates new opportunities by providing a unified...

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Leading with Impact: The Power of a Growth Mindset

Leading with Impact: The Power of a Growth Mindset

When Phillip Cantrell entered real estate, he didn’t follow a straight path or even know the destination. His work in commercial printing, construction, and real estate investing eventually led him...

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How Top Agents Win More Clients with Smarter Searches

How Top Agents Win More Clients with Smarter Searches

Have you ever had that gut-punch moment when your client finds the perfect listing before you do? It happens—but it doesn’t have to. With Realtracs Reach, you can stay a step ahead,...

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Realtracs Launches Reach in Knoxville: Giving Agents Unified Market Search and Amplified Listing Exposure

Realtracs Launches Reach in Knoxville: Giving Agents Unified Market Search and Amplified Listing Exposure

Nashville, TN – [June 2, 2025] - Realtracs, the technology company providing the largest multiple listing service (MLS) in Tennessee, now offers its cutting-edge Reach tool in Knoxville. Reach bridges...

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Why Efficiency is the Key to Closing More Deals

Why Efficiency is the Key to Closing More Deals

Work smarter with Realtracs Reach Real estate agents juggle countless platforms and programs to get transactions to the closing table — from building listing presentations to scheduling showings, preparing comps,...

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5 Ways Realtracs Reach Cuts the Hassle Out of Your Business

5 Ways Realtracs Reach Cuts the Hassle Out of Your Business

Running your real estate business can feel overwhelming and even downright frustrating. Between meetings, networking events, tracking market trends, and, most importantly, managing clients – the demands can be a...

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Realtracs Launches Reach: Connecting Chattanooga Listings to Nashville Buyers

Realtracs Launches Reach: Connecting Chattanooga Listings to Nashville Buyers

Nashville, TN – [Feb.10, 2025] – Realtracs, the technology company that provides the largest MLS in Tennessee with a presence across Alabama, Georgia, and Kentucky, announces the launch of its...

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Realtracs Expands Access to 1.9 Million+ Listings Through Southeast MLS Alliance

Realtracs Expands Access to 1.9 Million+ Listings Through Southeast MLS Alliance

The Southeast MLS Alliance unites the four largest MLSs in the Southeast United States and provides improved agent access to data and referrals Realtracs, the technology company providing the largest multiple listing service (MLS) in Tennessee, announced ...

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Upcoming Practice Changes

Upcoming Practice Changes

The time to comply with the protocols established by the NAR anti-trust settlement is nearing. Realtracs is committed to ensuring our subscribers are prepared to navigate impending practice changes.   Compensation is not allowed in the MLS. The ...

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Realtracs Appoints Three New Board Advisors

Realtracs Appoints Three New Board Advisors

Respected business leaders, Greg Robertson, Ohan Antebian and Janet Miller, will bring fresh perspectives to real estate technology company Realtracs, the technology company providing the largest multiple listing service (MLS) in Tennessee, announced today that it has ...

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How Realtracs is Leading Collaboration Efforts That Will Reshape the Real Estate Landscape

How Realtracs is Leading Collaboration Efforts That Will Reshape the Real Estate Landscape

Collaboration and data sharing are critical factors for success in the real estate world. Recently, Realtracs announced a groundbreaking data share partnership, the Southeast MLS alliance. This cooperation between Realtracs, Canopy MLS, Charleston Regional MLS and Georgia

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How Realtracs is one of the best places to work

How Realtracs is one of the best places to work

Realtracs, the technology company providing the largest multiple listing service (MLS) in Tennessee, is honored to have been selected by the Nashville Business Journal as one of 2023’s Best Places to Work. From more than 40 overall ...

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More than just a regional MLS:  How Realtracs is building strong connections in the real estate industry

More than just a regional MLS:  How Realtracs is building strong connections in the real estate industry

Traditionally, MLSs have been a place where real estate professionals could list and access property information. Rigid and limited, access to the system was often available only to licensed agents and brokers. However, Realtracs has broken away ...

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Realtracs Leads Effort to Form Innovative Data Sharing Alliance Across Southeast

Realtracs Leads Effort to Form Innovative Data Sharing Alliance Across Southeast

Southeast MLS Alliance unites four largest MLSs in Tennessee, North Carolina, Georgia and South Carolina to provide improved agent access to data and referrals Realtracs, the technology company providing the largest multiple listing service (MLS) in Tennessee, ...

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Offers of Compensation

Offers of Compensation

Realtracs confirms our subscribers’ desire for transparent negotiations with their clients and prospective buyers by allowing users to enter any amount in a listing’s cooperative compensation fields, from zero and up, effective September 20, 2023. Realtracs facilitates ..

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Why Your Real Estate MLS Should be Paving the Way for Technology

Why Your Real Estate MLS Should be Paving the Way for Technology

Technology is rapidly changing the way that we do business — everywhere around us. These changes continue to improve the way we operate professionally, and they have also transformed the real estate landscape. Before technology significantly altered ...

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Realtracs Announced as one of Nashville Business Journal’s Best Places to Work Honorees

Realtracs Announced as one of Nashville Business Journal’s Best Places to Work Honorees

The real estate technology company was honored for its positive work environment, inspiring leadership and ability to have fun and be successful Realtracs, the largest multiple listing service (MLS) in Tennessee, announced today that it has been ...

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