Market Trends in Practice

Market Trends explains how the market behaves over time. For many agents, that understanding becomes most valuable in day-to-day client conversations.

For Stewart Halcomb of RE/MAX Choice Properties, Market Trends is not something he pulls from occasionally. It’s something he’s using constantly.

Setting Expectations Starts Early

Stewart integrates Market Trends directly into his listing presentations. From the beginning, his goal is to ground pricing conversations in data rather than opinion.

Pricing, he says, is where Market Trends adds the most value. He uses it alongside a traditional CMA, not instead of one. The CMA shows comparable properties. Market Trends explains the environment those properties are competing in.

By pairing the two, Stewart sets expectations upfront – particularly around days on market and buyer demand – before emotion enters the conversation.

“It’s math,” he explains. “It takes the emotion out of pricing.”

Using Showings to Measure Reality

One of the most impactful pieces of Market Trends for Stewart is showing activity. Rather than relying on intuition or anecdotal feedback, he uses Market Trends showing metrics to answer a simple but critical question for sellers: How are we doing compared to the rest of the market?

He regularly shares Market Trends data in weekly or bi-weekly updates with clients, sharing whether their listing’s showing activity is in line with the market average, above it, or below it. That context helps reframe conversations from “Why isn’t this selling?” to “Here’s what we’re up against.”

For Stewart, showing data is central to pricing correctly. If a property is underperforming relative to the market, the data makes that clear and makes next steps easier to justify.

Tailoring the Conversation to the Client

Stewart is deliberate about how he presents data, and Market Trends gives him flexibility. He adjusts how deeply he goes into the numbers based on each client’s communication preferences and decision-making style. Some clients want high-level takeaways or trend lines. Others want to see the detailed data themselves. Market Trends allows him to meet clients where they are.

In some cases, he even includes a Market Trends link in his emails so clients can explore the data on their own terms.

The common thread is control. Market Trends provides a consistent, centralized way to support different communication styles without fragmenting the conversation across multiple tools.

Confidence Through Context

For Stewart, the biggest shift Market Trends enabled was not technical – it was conversational. Instead of defending recommendations, he explains outcomes. Instead of reacting to headlines, he references what the market has actually done. The data gives structure to conversations that used to rely on persuasion.

As he puts it:

“I’ve always believed in leading with data, but Market Trends has taken that to another level. It allows me to present clearer, more accurate insights so my clients can make confident decisions based on what the market is actually doing.”

– Stewart Halcomb, RE/MAX Choice Properties

Different clients respond to different data, depending on their goals and mindset. What resonates across the board, however, is understanding what they’re competing against. Market Trends provides that context – whether through inventory, days on market, or showing activity – and helps clients see their listing as part of a broader market.

The Takeaway

Data is most powerful when it’s used as part of an ongoing conversation. When the goal is helping clients understand what they’re up against and what to do about it, Market Trends is more than data. It becomes a decision-making tool.

See how Market Trends can support your next listing presentation.