Insights Archives - Page 2 of 4 - Realtracs

The Methodology Behind Market Trends

Market Trends is designed to explain how the market behaves over time. To do that well, it has to account for the fact that real estate activity is uneven, seasonal, and constantly changing. Listings enter and exit the market at different times. Prices change mid-stream. Closings cluster toward the end of the month. If market… Continue reading The Methodology Behind Market Trends

What Market Trends Is and Why it Matters

Real estate professionals make decisions in markets that change daily. Pricing strategy, negotiation posture, and client guidance all depend on understanding not just what listings look like today, but how the market has behaved over time. That is the role the Market Trends product is designed to play. Market Trends is a product built to… Continue reading What Market Trends Is and Why it Matters

Product Improvements Recap: Q4

This quarter, we focused on product updates designed to help you work faster, stay organized, and deliver a smoother client experience. From streamlined notifications to a refreshed Contact Details page, here is what landed.  Notifications Simplified  Set it and forget it. Now you can pick how and when you want to receive feedback from contacts once and apply it… Continue reading Product Improvements Recap: Q4

Track Your 2025 Success, Measure Your Momentum!

As the year winds down and award season gears up, there is one thing every agent wants to know: How did I actually perform this year? The Office Analytics tool makes it easy to see your full production story. Your list sides, sale sides, closed volume, median sale price, percent of sale price vs list… Continue reading Track Your 2025 Success, Measure Your Momentum!

Don’t Complain, Just Communicate

Ohan Antebian is a seasoned real-estate technology leader with over two decades of experience spanning product strategy, business operations, and growth execution across the residential real estate landscape. Realtracs has worked with Ohan’s team at Giant Steps in the past. We thought it would be interesting to see his take on how brokers can reach… Continue reading Don’t Complain, Just Communicate

Lessons in Leadership, Risk, and the MLS

AnneMarie DeCatsye, CEO of Canopy MLS, is an attorney, MLS and Realtor Association CEO, a passionate MLS advocate, and loves a good scarf. She recently shared how a few key principles have guided her throughout her 25-year career, and most recently, through her work advocating for the separation of MLSs from associations.   Ask the… Continue reading Lessons in Leadership, Risk, and the MLS

A New Perspective

For years I’ve heard how our industry is not set up to support technology innovation. I get it, now. To make progress, software product companies spend tons of money and time on relationship building with local MLS leadership. Dinners, booths, sponsorships, hallway lurking at conventions, etc. may get an audience with some folks who might… Continue reading A New Perspective

Deliver More Value—and Build More Trust—with Realtracs Reach

When it comes to growing your real estate business, visibility and ease are everything. Reach gives you both—helping you serve clients beyond your local MLS and across state lines, all from the Realtracs platform.  Expand Your Market With Minimal Effort With just a few clicks, the Reach tool integrates your listings data into Realtracs’ multi-market platform—no duplicate… Continue reading Deliver More Value—and Build More Trust—with Realtracs Reach

How Brokers Can Win Without Going to War

Greg Robertson, serial entrepreneur and real estate industry influencer, is known for expressing thoughtful and often controversial opinions on the state of our industry through his writing and podcasting. Realtracs has worked with Greg’s advisory team, Giant Steps, in the past, and we appreciate his “hot” takes. We asked Greg for his thoughts on how… Continue reading How Brokers Can Win Without Going to War

Realtracs Reach Now Available in Memphis, TN

Realtracs is excited to announce the launch of our Reach functionality in Memphis, Tennessee! Realtracs Reach helps real estate professionals connect markets and creates new opportunities by providing a unified market search and unmatched listing visibility across the Southeast. Empowering Local Agents with Greater Visibility Now, Memphis agents can make listings available to over 20,000… Continue reading Realtracs Reach Now Available in Memphis, TN