Your clients are excited about their property search – they’re dreaming, searching, comparing, and sharing their favorites with family and friends. And with so much information available at their fingertips, they’re likely bouncing between different websites and apps, leaving you with little insight into what they actually want or where they are in the process.… Continue reading Your clients are searching. The Client Portal helps make sure you’re searching together.
Tag: Insights
Cooperation, Choice, and Collaboration
Realtracs is expanding its regional standing to national coverage and extending more choice for brokers and agents. Compass International Holdings (CIH) and United Real Estate are committed to contributing their listings to Realtracs, with growing interest from additional brokerages. This is more than a traditional data-sharing relationship. Compass International Holdings is committed to providing Realtracs… Continue reading Cooperation, Choice, and Collaboration
The Future of Listing Data is Different
There have been a lot of conversations recently about how the industry should evolve, and everyone seems to have a different idea of what that looks like. Some of the discussion focuses on expanding access and scale, including ideas for broader or even national MLS models. Amongst the headlines, boardroom conversations, and online chatter, there is a common theme – our industry agrees that something needs to change.… Continue reading The Future of Listing Data is Different
Using Property Data to Enhance Client Experience
Data technology is driving transformation across every industry in decision-making, innovation, and customer experience. Most real estate professionals realize that using data to better understand customer needs and preferences is vital to helping clients make informed decisions. The challenge real estate professionals face is how to put all of the data they’re collecting to work… Continue reading Using Property Data to Enhance Client Experience
It’s Time to Fix the Listing Data Economy
For too long our industry has treated listing data as a free resource to be consumed without regard for the work behind it. Listing data is not free. It’s the product of investing time in research, branding, marketing, technology, and the daily effort of thousands of agents and brokers who compete to win everyone of… Continue reading It’s Time to Fix the Listing Data Economy
Who Owns Listing Data? We Say Brokers Do.
For years, our industry has operated in a gray area over one fundamental question – who owns the listing data? Over decades of evolving rules, licensing structures, and layers of agreements, clarity was lost. In some cases, listing data has effectively become treated as an MLS asset. In others, the familiar yet vague phrase “for… Continue reading Who Owns Listing Data? We Say Brokers Do.
Realtracs Establishes New Structure to Accelerate Product Innovation and Broker Value
Effective February 10, 2026, Realtracs launched a new company structure designed to better serve customers, accelerate product innovation, and support long-term growth. This change establishes a dedicated product company allowing Realtracs to move faster in building software while maintaining the governance and protections that ensure broker trust and participation. “In recent years, more than 30%… Continue reading Realtracs Establishes New Structure to Accelerate Product Innovation and Broker Value
The Score Behind the Referral: Realtracs’ NPS Explained
In real estate, referrals are one of the clearest signals of trust. Agents and brokers don’t recommend lightly – whether it’s a lender, a title partner, or another agent, a referral implies confidence that the experience will reflect well on the person making it. The same instinct applies to the Software as a Service (SaaS)… Continue reading The Score Behind the Referral: Realtracs’ NPS Explained
Product Improvements Recap: Q1
This quarter brought updates designed to make Listing Alerts more intuitive, improve navigation across the platform, and continue building a stronger client experience. From smarter feedback visibility to enhancements in the Client Portal, here’s what landed. Everyday tasks are faster with Listing Alerts updates Agents can now edit search criteria directly from the Listing Alerts results… Continue reading Product Improvements Recap: Q1
Market Trends in Practice
Market Trends explains how the market behaves over time. For many agents, that understanding becomes most valuable in day-to-day client conversations. For Stewart Halcomb of RE/MAX Choice Properties, Market Trends is not something he pulls from occasionally. It’s something he’s using constantly. Setting Expectations Starts Early Stewart integrates Market Trends directly into his listing presentations.… Continue reading Market Trends in Practice