Realtracs Leads Now Connects Agents And Homebuyers Directly


Largest MLS in Tennessee expands services to allow lead generation at no additional cost

Realtracs, the largest multiple listing service (MLS) in Tennessee, has launched a new direct-to-agent feature that now connects interested homebuyers and consumers to listing agents and brokers. Realtracs Leads is a free feature enhancement now built within all Realtracs listings.

“A real estate transaction is about the agent and consumer,” said Realtracs Product Director Keith Yount. “We understand how important it is to help consumers find information on properties of interest, as well as potentially connect them with a real estate professional. Realtracs Leads enables us to directly connect agents with consumers, as well as provide consumers with accurate information on available properties.”

Real estate is a referral-based business. But real estate lead conversion rates are trending at an all-time low. There are also multiple real estate lead generation companies promising to provide the best leads.

“Lead generation is one of the most vital components to a successful real estate career, and can be expensive and competitive,” said Realtracs President and CEO Stuart White. “Realtracs is thrilled to be able to organically provide an agent a lead on their own listings on With an average of 10 million page views by legitimate consumers each month, providing lead generation at no additional cost for agents is a huge benefit for agents using Realtracs.”

Last month, Realtracs announced plans to become Tennessee’s first statewide MLS. Realtracs is initially expanding to the Greater Memphis and Chattanooga areas, with future plans to enter other Tennessee and out-of-state markets. In addition to this expansion announcement, Realtracs also debuted Realtracs Showings, a free real estate showing service for subscribers. Realtracs is the first MLS to develop a showing service that is completely integrated into the MLS system.